Accessories necklaces that appear on Hermes’ windows stores that selling original Hermes horn necklace are very classic and phenomenal. The legendary Hermes or windows of Hermes window has always been a very powerful visual platform for displaying style and craft heritage with exceptional quality.
Windows appear periodically in different Hermès stores globally. The window is considered as a company honor for craftsmen for their work. According to the artistic director of the company Pierre-Alexis Dumas, Hermès windows are like portals into the corporate culture.
Dumas is proud to have Leïla Menchari, a window designer from 1978 – 2013 who designs window art for the brand. During these 35 years, 136 delusions and dreams were quite complicated with products specifically designed for windows. There are some items that were not for sale and only shown to the public and their loyal customers. The window is also considered to be the original ancestor of the art of communication developed within the company.
Challenges Faced in Selling Original Hermes Horn Necklace
The interest in a continuous takeover from LVMH or in short Louis Vuitton is the biggest challenge that Hermès faced with his independent existence. The sustainability of the interest of their luxury fashion house competitor, LVMH. LVMH apparently quietly built a share of 17 percent in Hermes between 2002 and 2010. This led to a very fierce and lengthy legal dispute between conglomerates and Hermes.
As a result, LVMH had to pay a fine of USD 11 million for violating public disclosure requirements. In 2017, LVMH sold most of its shares in Hermes to take full ownership of the luxury brand from Christian Dior.
As a company, Hermès has protected the integrity and independence of the company from the ongoing threat of LVMH, which can be seen from the establishment of a private holding company that has the first right of refusal when a family member decides to sell shares – to end all possible expropriations of LVMH.
In 2011, more than 50 descendants of Thierry Hermès collected their shares in a cooperative called H51, which was valued at USD 16 billion. This descendant, who holds a total of 50.2 percent of the company’s shares, agreed contractually not to sell any shares for the next two decades. They do not want ownership of LVMH in the shares of Hermes.
In addition, two fifth-generation family members, Bertrand Puech and Nicolas Puech, kept their shares outside the cooperative but also refused LVMH, by giving other family members the right to refuse if they ever decided to sell their shares.
Collaborative, cohesive and united self-confidence taken by family members has indicated the importance of being placed in the remaining Hermes generation and operating independently (although the value of Hermès shares rose 30 percent when LVMH secretly collected shares from Hermes).
Selling Original Horn Necklace And Marketing in China
Like other luxury brand players, Hermès took a very important opportunity for China. However, unlike others, they have adopted a very patient approach to targeting the Necklace luxury market in China.
Although Hermes only entered China in 1997, the company quickly managed to expand its network to 22 stores covering 15 cities in China. The company has taken carefully considered decisions not to open more than one store per year from 2015. Their goal is to maintain exclusivity so that buyers still have to wait patiently if they want to buy the items they want. This strategy is run not only in China but throughout the world, patience is a must.